Hyundai and Amazon announce online automotive sales partnership…AI assistant ‘Alexa’ to be available in new cars starting in 2025.
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Hyundai Motor Company and Amazon announced a comprehensive and strategic partnership to provide innovative and new experiences to customers at the 2023 LA Auto Show, which took place at the Los Angeles Convention Center on the 16th (local time).
The partnership includes online car sales on Amazon, the selection of Amazon Web Services as the cloud-first provider for digital innovation, and the incorporation of Amazon’s artificial intelligence assistant ‘Alexa’ in future Hyundai cars, among other collaborative efforts.
Amazon CEO Andy Jassy said, “Hyundai Motor Company is an innovative company that can share Amazon’s passion for making customers’ lives better and easier. This partnership should not only make it easier for customers to buy cars online but also use Alexa in the car for entertainment, shopping, smart home adjustments, and schedule checks, and innovate customer experience and business operations by transferring data to Amazon Web Services. We look forward to developing various business models with Hyundai Motor Company in the future.”
President of Hyundai Motor Company, Jang Jae-hoon, said, “Cooperating with Amazon, one of the most customer-centric companies in the world, is an opportunity for Hyundai Motor Company to expand its business and sales network and accelerate the transition to electrification, thereby realizing the future of smart mobility.”
He continued, “Amazon is an ideal partner to realize Hyundai Motor Company’s vision of ‘progress for humanity,’ which is about people and goods moving in a more efficient and sustainable way. Hyundai Motor Company is the first car company where the entire purchase process, from vehicle selection to receipt, is possible on Amazon. This is an example of how Hyundai Motor Company continues to enhance the customer experience in partnership with Amazon.”
The detailed content announced by Hyundai Motor Company and Amazon is as follows.
– Online Car Sales
Firstly, through this business agreement, Hyundai Motor Company will sell its vehicles through Amazon in the United States from 2024. Hyundai Motor Company is the first brand that allows customers to purchase vehicles on Amazon.
Through this new digital shopping experience, customers can easily buy a car from anywhere and receive the vehicle at a dealer at their preferred time or at home.
Customers can complete the entire car purchase process on Amazon, from finding a vehicle available for purchase in the desired area according to various options such as model, trim, color, and features, to selecting payment and financial options, and making a payment.
Dealers can increase their awareness and provide convenience to customers through online car sales.
– Data Innovation
Hyundai Motor Company has chosen Amazon Web Services (AWS), which boasts the highest level of recognition in the field of cloud computing, as the cloud-first provider for overall data management innovation, including computation, storage, management and operation, analysis, artificial intelligence (AI), and the Internet of Things (IoT).
Hyundai Motor Company will switch from the current on-premises form to AWS, a cloud form, for the operation of all data from research and development to customer service, becoming a more data-centric company.
Hyundai Motor Company will first apply AWS to production optimization, manufacturing and supply chain management, security and disaster recovery, and connected car development.
Hyundai Motor Company and Amazon have created an education and certification program to educate Hyundai Motor Company’s researchers on cloud technology.
– In-car Solutions
Hyundai Motor Company plans to install Amazon’s artificial intelligence assistant Alexa in new cars launched in the United States from 2025.
Customers can ask Alexa to play music, podcasts, and audiobooks, set notifications, modify schedules, check calendars, and more.
In addition, while driving home, customers can request various smart home functions such as warming up the house, checking if the front door is locked, and controlling the lighting.
Furthermore, customers can ask Alexa for the latest traffic updates or weather forecasts and control the in-car media player or navigation system with their voice. Some features can be used even when the internet connection is unstable or unavailable.
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